Privacy Policy

1. Introduction

MCC Strategy (“we”, “us”, or “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website.

Please read this policy carefully. If you have any questions, you can contact us using the details at the end of this document.

2. Who We Are

MCC Strategy is a commercial consultancy serving museums and cultural institutions in the United Kingdom. We are the data controller responsible for your personal data collected through this website.

3. What Data We Collect

Contact Form

When you complete our contact form, we collect:

• Your name
• Your email address
• Any additional information you choose to include in your message

Analytics and Website Performance

We use Google Analytics and Google Search Console to understand how visitors use our website. These services may collect:

• Pages visited and time spent on each page
• Your approximate geographic location (country or region)
• The device and browser you are using
• How you arrived at our website (e.g. search engine, direct link)
• Search queries that led to our website (via Search Console)

This data is aggregated and anonymised where possible. We do not use it to identify individuals.

4. How We Use Your Data

We use the information we collect for the following purposes:

• To respond to enquiries submitted via our contact form
• To understand how our website is used and improve its content and performance
• To monitor our visibility in search engine results

We will not use your personal data for marketing purposes without your explicit consent, and we will never sell your data to third parties.

5. Legal Basis for Processing

Under UK data protection law (UK GDPR), we process your personal data on the following legal bases:

• Legitimate interests – for analytics data used to improve our website
• Contract / pre-contractual steps – when you contact us to enquire about our services

6. Cookies

Our website uses cookies to support the operation of Google Analytics. Cookies are small text files placed on your device when you visit a website.

Google Analytics uses cookies to collect information about how visitors use our site. The information is used to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors, where visitors have come from, and the pages they visited.

You can control and manage cookies through your browser settings. Please note that disabling cookies may affect the functionality of some parts of our website. For more information about Google Analytics cookies, visit: google.com/policies/privacy/partners/

7. Third-Party Services

We use the following third-party services which may process data on our behalf:

Google Analytics – Used to analyse website traffic and user behaviour. Data is processed by Google LLC in accordance with their privacy policy. Google may transfer data internationally. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Google Search Console – Used to monitor our website’s presence in Google Search results. This service processes anonymised search data and is governed by Google’s privacy policy.

8. How Long We Keep Your Data

We retain contact form submissions for as long as is necessary to respond to your enquiry and for a reasonable period thereafter in case of follow-up correspondence, typically no longer than two years.

Google Analytics data is retained in accordance with our Google Analytics settings (default: 26 months). You can request deletion at any time.

9. Your Rights

Under UK data protection law, you have the following rights in relation to your personal data:

• The right to access the personal data we hold about you
• The right to request correction of inaccurate data
• The right to request erasure of your data
• The right to object to or restrict processing of your data
• The right to data portability

To exercise any of these rights, please contact us using the details below. We will respond within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection: ico.org.uk | 0303 123 1113

10. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our website uses secure HTTPS connections, and access to any stored enquiry data is restricted to authorised personnel only.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this page will indicate when any revisions were made. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please get in touch:

MCC Strategy

Email: hello@mccstrategy.co.uk

Website: mccstrategy.co.uk